Martech to Revenue

Account-Based Marketing

Connect account strategy, paid media, marketing automation and sales execution.

01

IDENTIFY

Define ICP, target accounts and buying committees.

02

SEGMENT

Build Tier 1, Tier 2 and Tier 3 account groups.

03

TARGET

Activate LinkedIn, Google, display, retargeting and email.

04

ENGAGE

Use personalized content, landing pages and campaigns.

05

NURTURE

Connect marketing automation, scoring and customer journeys.

06

CONVERT & EXPAND

Align with sales and build lifecycle expansion programs.

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