Marketo administration that keeps your marketing engine moving.
Ongoing support for programs, campaigns, data and lifecycle operations — delivered as a retainer that fits around your marketing calendar.
Marketo needs steady hands, not occasional fixes.
- Campaign requests outpace capacityLaunch dates slip
- Smart campaigns left running uncheckedUnexpected sends and data changes
- Database hygiene not scheduledDeliverability and segmentation suffer
- No change logTroubleshooting takes longer than it should
What ongoing Marketo administration covers.
Delivered as a retainer with an agreed rhythm and priorities.
- 01Program management
- 02Campaign operations
- 03Workflow maintenance
- 04Lead management
- 05Data hygiene
- 06Segmentation
- 07Lifecycle programs
- 08Reporting
- 09Troubleshooting
- 10Documentation
- 11Continuous optimization
Ongoing / Retainer
Built for continuous support: a monthly scope, a shared request queue, regular check-ins and a running change log.
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- Monthly Marketo retainer
- Campaign build and QA
- Database hygiene program
- Backfill for a Marketo admin
From platform decisions to a connected revenue operating model.
- 01
Assess
Understand the current Martech environment.
- 02
Design
Define the architecture, workflows, data model and operating model.
- 03
Activate
Implement, configure and operationalize the platform.
- 04
Optimize
Improve campaigns, workflows, data, reporting and lifecycle programs over time.
Support when you need it. Expertise when it matters.
Project-based
Defined scope, clear deliverables, fixed outcomes.
- Portal or instance clean-up
- Process redesign
- Scoring or lifecycle rebuild
Ongoing / Retainer
Continuous expertise embedded in your team.
- Administration
- Campaign execution
- Optimization
- Analytics
- Marketing operations
- Continuous support
Related solutions
Industries we support
See how we work in anonymised case studies, read our Martech insights, or learn about Martech to Revenue.
Back to all Marketo services or every platform we support.
Platform expertise across leading Martech ecosystems.
Years of Martech Experience
Core Service Capabilities
Platform Ecosystems
Marketo Administration questions, answered.
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